References

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• 1989Teaching and the Case Method650 cited
• 1994Business and Economic History603 cited
• 2000Historical Method in Marketing Research with New Evidence on Long-Term Market Share Stability296 cited
• 1999Who learns what from cases and how? : the research base for teaching and learning with cases228 cited
• 1990Early Development of the Philosophy of Marketing Thought214 cited
• 1980Historical Research in Marketing188 cited
• 2001Learning with Cases145 cited
• 1994Training and Development137 cited
• 1996Transitions in students' learning styles125 cited
• 1992Learning Styles of Marketing Majors.104 cited
• 1991Historical Investigation and the Practice of Marketing102 cited
• 1997Meeting the Challenges to Undergraduate Marketing Education97 cited
• 1993Marketing Student Perceptions of Learning Activities: Structure, Preferences and Effectiveness86 cited
• 2000Relating Pedagogical Preference of Marketing Seniors and Alumni to Attitude toward the Major49 cited
• 1996