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Marketing information systems for consumer products companies: a management overview
6 references·0 citing·26 second hop
Marketing information systems for consumer products companies: a management overview (1995)Marketing information systems for consume…Co‐ordinating sales and marketing in consumer goods firms (1993)Co‐ordinating sales and marke…Rethinking the effectiveness measures of decision support systems (1992)Rethinking the effectiveness …Marketing Information and Decision Support Systems for Services (1992)Marketing Information and Dec…The management of the end-user environment: An empirical investigation (1988)The management of the end-use…Competing in time: using telecommunications for competitive advantage (1988)Competing in time: using tele…How information gives you competitive advantage (1985)How information gives you com…Marketing Research (1970)The Costly Bargain of Trade Promotion (1990)Satisfaction Guaranteed: The Making of the American Mass Market. (1991)Antecedents of conflict in marketing's cross‐functional relationship with sales (2005)Personal characteristics, trust, conflict, and effectiveness in marketing/sales working relationships (2007)A Review of Social Media and Implications for the Sales Process (2012)Managing the computer resource (1973)Development of a Tool for Measuring and Analyzing Computer User Satisfaction (1983)The measurement of user information satisfaction (1983)Personal DSS success in small enterprises (1992)The Development of a Measure for End-User Computing Support (1994)User satisfaction with business-to-employee portals: conceptualization and scale development (2008)Early Diagnosis of MIS Implementation Failure: Promising Results and Unanswered Questions (1981)Reconsidering Research on Learning from Media (1983)Decision-Making Support System Effectiveness: the Process to Outcome Link (2000)Aligning IT Strategy with Business Strategy through the Balanced Scorecard in a Multinational Pharmaceutical Company (2007)Measuring the impacts of the integrating information systems on decision-making performance and organisational performance: an empirical study of the Taiwan semiconductor industry (2012)Electronic markets and electronic hierarchies (1987)Towards a dynamic theory of strategy (1991)Value creation in E‐business (2001)Decision support systems: The next decade (1987)Hardwiring Weak Ties: Interorganizational Computer-Mediated Communication, Occupational Communities, and Organizational Change (1995)Business Process Change and Organizational Performance: Exploring an Antecedent Model (1997)IT to support service quality excellence in the Australian banking industry (1998)Using Information as a Basis for Segmentation and Relationship Marketing: A Longitudinal Case Study of a Leading Financial Services Firm (1999)Countermarketing in the Courts: The Case of Marketing Channels and Firearms Diversion (2005)
this work references cited by second hop

References

  • 1985How information gives you competitive advantage4,441 cited
  • 1988Competing in time: using telecommunications for competitive advantage156 cited
  • 1993Co‐ordinating sales and marketing in consumer goods firms104 cited
  • 1988The management of the end-user environment: An empirical investigation63 cited
  • 1992Marketing Information and Decision Support Systems for Services40 cited
  • 1992Rethinking the effectiveness measures of decision support systems34 cited

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