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The Costly Bargain of Trade Promotion · Study

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ArticleThe Costly Bargain of Trade Promotion

Robert D. Buzzell1990

Article1990

The Costly Bargain of Trade Promotion

Robert D. Buzzell · John A. Quelch · Walter J. Salmon

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Global trade and economics International Development and Aid World Trade Organization Law

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1994Are Product Life Cycles Really Getting Shorter?2003Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals 1993Co‐ordinating sales and marketing in consumer goods firms 2000Advertising vs sales promotion: a brand management perspective 2009Optimal Pricing and Rebate Strategies in a Two‐Level Supply Chain 1997Guaranteed profit margins: A demonstration of retailer power 1999Managing Trade Promotions in the Context of Market Power 2003Firm size, strategic advantage, and profit rates in US retailing

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Year1990

Typearticle

Published1990-03-01

Languageen

Citations121

Files0 public / 0

ShelfGlobal trade and economics

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openalex_workW95265751

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