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The Costly Bargain of Trade Promotion
0 references·16 citing·57 second hop
The Costly Bargain of Trade Promotion (1990)The Costly Bargain of Trade PromotionA game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain (2019)A game theoretic approach to …A model of a patron's innovativeness formation toward a chain restaurant brand (2012)A model of a patron's innovat…Optimal Pricing and Rebate Strategies in a Two‐Level Supply Chain (2009)Optimal Pricing and Rebate St…Holiday Price Rigidity and Cost of Price Adjustment (2009)Holiday Price Rigidity and Co…A Price Discrimination Model of Trade Promotions (2008)A Price Discrimination Model …Retail environment and manufacturer competitive intensity (2007)Retail environment and manufa…Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry (2007)Empirical Analysis of Budget …Supply chain discontent (2005)Supply chain discontentThe impact of marketing initiatives on the supply chain (2003)The impact of marketing initi…Firm size, strategic advantage, and profit rates in US retailing (2003)Firm size, strategic advantag…Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals (2003)Creating Win–Win Trade Promot…Advertising vs sales promotion: a brand management perspective (2000)Advertising vs sales promotio…Managing Trade Promotions in the Context of Market Power (1999)Managing Trade Promotions in …Guaranteed profit margins: A demonstration of retailer power (1997)Guaranteed profit margins: A …Are Product Life Cycles Really Getting Shorter? (1994)Are Product Life Cycles Reall…Co‐ordinating sales and marketing in consumer goods firms (1993)Co‐ordinating sales and marke…Vertical Integration and Antitrust Policy (1950)Supply Chain Coordination with Contracts (2003)Perspectives in supply chain risk management (2006)Coordinating a three-layer supply chain with uncertain demand and random yield (2015)Price promotion with reference price effects in supply chain (2015)Upstream or Downstream: Who Should Provide Trade‐in Services in Dyadic Supply Chains?* (2020)The Strategy of Conflict (1960)A General Theory of Equilibrium Selection in Games (1988)Game theory: analysis of conflict (1992)How Promotions Work: SCAN*PRO-Based Evolutionary Model Building (2002)Dynamic supply chain coordination under consignment and vendor-managed inventory in retailer-centric B2B electronic markets (2013)Supply chain performance and consumer surplus under alternative structures of channel dominance (2014)The Social Psychology of Groups (1959)Developing Buyer-Seller Relationships (1987)Marketing management: analysis. planning. implementation and control (2000)Sources of brand benefits in manufacturer‐reseller B2B relationships (2007)The moderating effect of brand strength in manufacturer–reseller relationships (2010)The Theory of Industrial Organization (1988)The theory of industrial organization (1990)Information Distortion in a Supply Chain: The Bullwhip Effect (1997)How retailer and competitor decisions drive the long-term effectiveness of manufacturer promotions for fast moving consumer goods (2007)Empirical models of manufacturer-retailer interaction: A review and agenda for future research (2010)Marketing Research (1970)Satisfaction Guaranteed: The Making of the American Mass Market. 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(1982)How Young Adult Consumers Evaluate Diffusion Brands: Effects of Brand Loyalty and Status Consumption (2009)Analyzing the Influence of Sales Promotion on Customer Purchasing Behavior (2015)The impact of advertising creativity, warning-based appeals and green dispositions on the attentional effectiveness of environmental advertisements (2020)Monopolistic Competition with Outside Goods (1979)Modern industrial organization (1990)The Nominal Rigidity of Apartment Rents (2003)Some Evidence on the Importance of Sticky Prices (2004)The Anatomy of a Price Cut: Discovering Organizational Sources of the Costs of Price Adjustment (2006)The impact of introducing a customer loyalty program on category sales and profitability (2021)
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  • 1994Are Product Life Cycles Really Getting Shorter?165 cited
  • 2003Creating Win–Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals104 cited
  • 1993Co‐ordinating sales and marketing in consumer goods firms104 cited
  • 2000Advertising vs sales promotion: a brand management perspective81 cited
  • 2009Optimal Pricing and Rebate Strategies in a Two‐Level Supply Chain74 cited
  • 1997Guaranteed profit margins: A demonstration of retailer power72 cited
  • 2003Firm size, strategic advantage, and profit rates in US retailing69 cited
  • 1999Managing Trade Promotions in the Context of Market Power69 cited
  • 2009Holiday Price Rigidity and Cost of Price Adjustment65 cited
  • 2005Supply chain discontent65 cited
  • 2007Retail environment and manufacturer competitive intensity63 cited
  • 2003The impact of marketing initiatives on the supply chain63 cited
  • 2008A Price Discrimination Model of Trade Promotions62 cited
  • 2019A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain61 cited
  • 2007

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Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry
61 cited
  • 2012A model of a patron's innovativeness formation toward a chain restaurant brand50 cited