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Cited by

• 1981The Political Economy of Marketing Systems: Reviving the Institutional Approach151 cited
• 2019Marketing Systems – Looking Backward, Sizing up and Thinking Ahead91 cited
• 1992Channel Evolution: A Framework for Analysis75 cited
• 2008The Search for a Dominant Logic70 cited
• 2000Ethics and Marketing Management:67 cited
• 2000Packaging Ethics: Perceptual Differences among Packaging Professionals, Brand Managers and Ethically-interested Consumers64 cited
• 2015The Evolution of Retailing50 cited
• 1981Trade Flows in Macromarketing Systems49 cited
• 2020For re-institutionalizing the marketing discipline in Era V49 cited
• 2022Clearing the paradigmatic fog — how to move forward in business marketing research47 cited
• 1979A Refined Approach to the Wheel of Retailing46 cited
• 2004Japanese Retailing Through the 1990s: Retailer Performance in a Decade of Slow Growth30 cited
• 2003Are International Trade Intermediaries Catalysts in Economic Development? A New Research Agenda30 cited
• 1990Pre-Aldersonian Antecedents to Macromarketing: Insights from the Textual Literature29 cited
• 2021