How to increase menu prices without alienating your customers

Stowe Shoemaker · Mary Dawson

34 citations0/0 files storedInternational Journal of Contemporary Hospitality Management

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Culinary Culture and Tourism

Abstract

Purpose – This paper analyzes the impact of menu descriptions on the selection of menu items. Furthermore, this paper examines the relationship between menu descriptions and the perceived value of the item.

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References

1979Prospect Theory: An Analysis of Decision under Risk 1988Prospect theory: An analysis of decision under risk 1974Judgment under Uncertainty: Heuristics and Biases 1975Judgment under Uncertainty: Heuristics and Biases 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1985Mental Accounting and Consumer Choice 1988RATIONAL CHOICE AND THE FRAMING OF DECISIONS 1986Rational Choice and the Framing of Decisions

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2017The influence of menu design, menu item descriptions and menu variety on customer satisfaction. A case study of Egypt 2022Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer 2009The price facade: Symbolic and behavioral price cues in service environments

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