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Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities

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2001Targeting consumers who are willing to pay more for environmentally friendly products2,974 cited

Cited by

2015Predicting green product consumption using theory of planned behavior and reasoned action2,187 cited
2013Developing an extended Theory of Planned Behavior model to predict consumers’ intention to visit green hotels1,497 cited
2016Young consumers' intention towards buying green products in a developing nation: Extending the theory of planned behavior1,461 cited
2017Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior

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1,317 cited

2010An investigation of green hotel customers’ decision formation: Developing an extended model of the theory of planned behavior1,030 cited

2009Risk, uncertainty and the theory of planned behavior: A tourism example855 cited

2010Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions828 cited

2014The attitude–behaviour gap in sustainable tourism798 cited

2017Impact of culture, behavior and gender on green purchase intention740 cited

2016Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers730 cited

2010Intention to pay conventional-hotel prices at a green hotel – a modification of the theory of planned behavior649 cited

2016Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity539 cited

2014Hotel customers’ environmentally responsible behavioral intention: Impact of key constructs on decision in green consumerism531 cited

2017An application of theory of planned behavior to predict young Indian consumers' green hotel visit intention515 cited

2015Factors affecting consumers’ green product purchase decisions467 cited

2013Anticipated emotion in consumers’ intentions to select eco-friendly restaurants: Augmenting the theory of planned behavior460 cited