Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Brand names and global positioning

16 references·1 citing·40 second hop

FromToDepth

this work references cited by second hop

References

1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
1996Measuring Brand Equity Across Products and Markets3,591 cited
1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE2,991 cited
2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
1982Country-of-Origin Effects on Product Evaluations1,819 cited
1998Stereotyping, prejudice, and discrimination.1,774 cited
1999A review and meta-analysis of country-of-origin research1,603 cited
2000The measurement and dimensionality of brand associations1,007 cited
1994Customer Evaluation of Products in a Global Market676 cited
2001The Effect of Brand Attitude and Brand Image on Brand Equity667 cited
2000Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences604 cited
1994Foreign Branding and Its Effects on Product Perceptions and Attitudes545 cited
2007Country image and consumer-based brand equity: relationships and implications for international marketing520 cited
2004Product-, Corporate-, and Country-Image Dimensions and Purchase Behavior: A Multicountry Analysis

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

469 cited

2002Consumer perceptions of foreign products409 cited

Cited by

2023Adopting French Names as Identity Markers among Second Foreign Language (L3) Learners in China2 cited