Interfaces Between Marketing and Economics: An Overview

Dan Horsky · Subrata K. Sen

12 citations0/0 files storedThe Journal of Business

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Management and Marketing Education

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Dan Horsky, Subrata K. Sen, Interfaces Between Marketing and Economics: An Overview, The Journal of Business, Vol. 53, No. 3, Part 2: Interfaces Between Marketing and Economics (Jul., 1980), pp. S5-S12

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1976Theory of the firm: Managerial behavior, agency costs and ownership structure 1974Hedonic Prices and Implicit Markets: Product Differentiation in Pure Competition 1965A Theory of the Allocation of Time 1970Information and Consumer Behavior 1976A New Product Growth Model for Consumer Durables 1974Advertising as Information 1976The Economics of Information 2010De gustibus non est disputandum

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