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How branding process activities impact brand equity within Higher Education Institutions

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Barriers to brand building in UK universities?

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2016Strategic and bonding effects of enhancing the student feedback process29 cited
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2018The Potential of Student Co-Creation in Extracurricular Experiences19 cited
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2021USING CUSTOMER-BASED BRAND EQUITY MODEL IN THE HIGHER EDUCATION CONTEXT: SIMULATING THE CURRENT UNIVERSITY’S BRAND18 cited
2021The Role of Brand Experience and Student Engagement in the Creation of Brand Equity in a Higher Education Context15 cited
2019The Determinants of Brand Positioning in Higher Education – What Dominantly Influences Students’ Satisfaction? / Odrednice pozicioniranja brenda u visokom obrazovanju – što najviše utječe na zadovoljstvo studenata?14 cited
2018Media relations and universities: an assessment of digital newsrooms9 cited