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A new dualistic approach to brand passion: Harmonious and obsessive · Study

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ArticleA new dualistic approach to brand passion: Harmonious and obsessive

Krist Swimberghe2014

Article2014

A new dualistic approach to brand passion: Harmonious and obsessive

Krist Swimberghe · Marina N. Astakhova · Barbara Ross Wooldridge

147 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Retail Behavior Studies

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 147 citations exist upstream.

References

1988On the Evaluation of Structural Equation Models 2004The Social Identity Theory of Intergroup Behavior 1988Possessions and the Extended Self 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1989LISREL 7 : a guide to the program and applications 1991Managing brand equity : capitalizing on the value of a brand name.2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies 2008Identification in Organizations: An Examination of Four Fundamental Questions

Cited by

2019Celebrity endorsement and brand passion among air travelers: Theory and evidence 2019Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting 2019Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands 2022Mass prestige, brand happiness and brand evangelism among consumers 2022How social capital builds online brand advocacy in luxury social media brand communities 2015Examining the impact of design for environment and the mediating effect of quality management innovation on firm performance 2018Brand addiction: Exploring the concept and its definition through an experiential lens 2017Examining a psychological sense of brand community in elderly consumers

Details

Year2014

Typearticle

Published2014-05-04

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations147

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.jbusres.2014.04.003

openalex_workW1969037730

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