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Barbara Ross Wooldridge · Study
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Author
Barbara Ross Wooldridge
16 works
· latest 2021
· 2 institutions
cluster: provisional
ORCID 0000-0003-0852-1903
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1,130
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Most cited in this library
Exploring the Intention to Use Computers: An Empirical Investigation of the Role of Intrinsic Motivation, Extrinsic Motivation, and Perceived Ease of Use
2008 · 230 citations
A new dualistic approach to brand passion: Harmonious and obsessive
2014 · 147 citations
Guest Perceptions of Hotel Quality: Determining Which Employee Groups Count Most
2003 · 93 citations
Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions
2021 · 90 citations
Leading the diverse workforce
2004 · 89 citations
Works
16 shown
Sharing consumers’ brand storytelling: influence of consumers’ storytelling on brand attitude via emotions and cognitions
Journal of Product & Brand Management
·
2021
·
4 authors
90
citations
Manufacturer rebate and channel coordination in O2O retailing
Journal of Retailing and Consumer Services
·
2020
·
3 authors
38
citations
Improving financial literacy in college of business students: modernizing delivery tools
International Journal of Bank Marketing
·
2019
·
4 authors
59
citations
It is not always about brand: Design-driven consumers and their self-expression
Journal of Retailing and Consumer Services
·
2018
·
3 authors
27
citations
Actual and ideal-self congruence and dual brand passion
Journal of Consumer Marketing
·
2017
·
3 authors
69
citations
A new dualistic approach to brand passion: Harmonious and obsessive
Journal of Business Research
·
2014
·
3 authors
147
citations
Drivers of Customer Relationships in Quick-Service Restaurants
Cornell Hospitality Quarterly
·
2014
·
2 authors
65
citations
Understanding unethical retail disposition practice and restraint from the consumer perspective
Psychology and Marketing
·
2010
·
3 authors
83
citations
Purchase of global shampoo brands and the impact of country of origin on Lebanese consumers
Journal of Product & Brand Management
·
2010
·
4 authors
32
citations
Selection criteria of Lebanese consumers in the global snack food industry: country of origin perceptions
Journal of Consumer Marketing
·
2010
·
4 authors
18
citations
Exploring the Intention to Use Computers: An Empirical Investigation of the Role of Intrinsic Motivation, Extrinsic Motivation, and Perceived Ease of Use
Journal of Computer Information Systems
·
2008
·
3 authors
·
Open access
230
citations
Golden Duck Awards: An Interactive Game to Facilitate Class Participation
Marketing Education Review
·
2008
·
1 author
15
citations
The Power of Perception an Active/Experiential Learning Exercise for Principles of Marketing
Marketing Education Review
·
2006
·
1 author
27
citations
Leading the diverse workforce
Leadership & Organization Development Journal
·
2004
·
3 authors
89
citations
Guest Perceptions of Hotel Quality: Determining Which Employee Groups Count Most
Cornell Hotel and Restaurant Administration Quarterly
·
2003
·
3 authors
93
citations
The role of climate and socialization in developing interfunctional coordination
The Learning Organization
·
2002
·
2 authors
48
citations