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It is not always about brand: Design-driven consumers and their self-expression · Study

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ArticleIt is not always about brand: Design-driven consumers and their self-expression

Kyung‐Ah Byun2018

Article2018

It is not always about brand: Design-driven consumers and their self-expression

Kyung‐Ah Byun · Robert Paul Jones · Barbara Ross Wooldridge

27 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Perception and Purchasing Behavior

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2012Principles and Practice of Structural Equation Modeling 1998Principles and Practice of Structural Equation Modeling 2000An Integrative Theory of Intergroup Conflict 1979The Social psychology of intergroup relations 1988Possessions and the Extended Self 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty 1991The Social Self: On Being the Same and Different at the Same Time

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2024Green consumption: the role of perceived symbolic value and personal innovativeness 2021My love, I hate you: Rethinking brand jealousy to investigate emotional transition among rural customers 2022Product design, social exclusion, and product preference: The mediating role of psychological ownership and the moderating role of product type

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Details

Year2018

Typearticle

Published2018-05-01

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations27

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jretconser.2018.04.009

openalex_workW2802193978

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