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Duration of advertising effect: Considering franchising in the restaurant industry
16 references·7 citing·34 second hop
Duration of advertising effect: Considering franchising in the restaurant industry (2011)Duration of advertising effect: Consideri…Understanding the determinants of managerial ownership and the link between ownership and performance (1999)Understanding the determinant…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Initial conditions and moment restrictions in dynamic panel data models (1998)Initial conditions and moment…Production, Information Costs and Economic Organization (1996)Production, Information Costs…The Theory of the Growth of the Firm (1995)The Theory of the Growth of t…Initial conditions and moment restrictions in dynamic panel data models (1995)Initial conditions and moment…Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations (1991)Some Tests of Specification f…Principals and Agents: The Structure of Business (1990)Principals and Agents: The St…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration (1986)The Costs and Benefits of Own…Agency Problems and Residual Claims (1983)Agency Problems and Residual …Direct Experience And Attitude-Behavior Consistency (1981)Direct Experience And Attitud…EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)EFFICIENT CAPITAL MARKETS: A …Efficient Capital Markets: A Review of Theory and Empirical Work (1970)Efficient Capital Markets: A …Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects (1969)Attitudes versus Actions: The…The Moderating Role of Liquidity in the Relationship between the Expenditures and Financial Performance of SMEs: Evidence from Jordan (2023)The Moderating Role of Liquid…How well does advertising work on restaurant performance? A dynamic and quadratic approach (2019)How well does advertising wor…A sustainable franchisor-franchisee relationship model: Toward the franchise win-win theory (2018)A sustainable franchisor-fran…The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry (2015)The Behavioral and Intermedia…Hospitality finance and managerial accounting research (2014)Hospitality finance and manag…The effect of brand popularity statements on consumers’ purchase intentions: The role of instrumental attitudes toward the act (2013)The effect of brand popularit…Advertising, Price and Hotel Service Quality: A Signalling Perspective (2013)Advertising, Price and Hotel …Specification Tests in Econometrics (1978)Econometric Analysis of Cross Section and Panel Data (2001)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. (1983)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Nature of the Firm (1937)The Problem of Social Cost (1960)Vertical Integration, Appropriable Rents, and the Competitive Contracting Process (1978)The quality of government (1999)The New Institutional Economics: Taking Stock, Looking Ahead (2000)CAPITAL ASSET PRICES: A THEORY OF MARKET EQUILIBRIUM UNDER CONDITIONS OF RISK* (1964)The Behavior of Stock-Market Prices (1965)The Valuation of Risk Assets and the Selection of Risky Investments in Stock Portfolios and Capital Budgets (1965)ON THE PRICING OF CORPORATE DEBT: THE RISK STRUCTURE OF INTEREST RATES* (1974)Users of the world, unite! The challenges and opportunities of Social Media (2009)Biases in Dynamic Models with Fixed Effects (1981)Another look at the instrumental variable estimation of error-components models (1995)A finite sample correction for the variance of linear efficient two-step GMM estimators (2004)How to do Xtabond2: An Introduction to Difference and System GMM in Stata (2009)Theory of Value (1959)Auditor size and audit quality (1981)Separation of Ownership and Control (1983)Strategic assets and organizational rent (1993)A Survey of Corporate Governance (1997)Equilibrium Unemployment as a Worker Discipline Device (1986)Property Rights and the Nature of the Firm (1990)Comparative Economic Organization: The Analysis of Discrete Structural Alternatives (1991)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)Does Corporate Social Responsibility Affect the Cost of Capital? (2010)
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References

  • 1991Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations33,089 cited
  • 1998Initial conditions and moment restrictions in dynamic panel data models22,547 cited
  • 1970EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK*15,723 cited
  • 1995Initial conditions and moment restrictions in dynamic panel data models14,749 cited
  • 1995The Theory of the Growth of the Firm13,774 cited
  • 1970Efficient Capital Markets: A Review of Theory and Empirical Work13,616 cited
  • 1996Production, Information Costs and Economic Organization9,565 cited
  • 1986The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration9,369 cited
  • 1983Agency Problems and Residual Claims4,877 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 1999Understanding the determinants of managerial ownership and the link between ownership and performance2,502 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1969Attitudes versus Actions: The Relationship of Verbal and Overt Behavioral Responses to Attitude Objects2,151 cited
  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 1990

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Principals and Agents: The Structure of Business
1,258 cited
  • 1981Direct Experience And Attitude-Behavior Consistency1,215 cited
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    • 2013The effect of brand popularity statements on consumers’ purchase intentions: The role of instrumental attitudes toward the act31 cited
    • 2023The Moderating Role of Liquidity in the Relationship between the Expenditures and Financial Performance of SMEs: Evidence from Jordan27 cited
    • 2019How well does advertising work on restaurant performance? A dynamic and quadratic approach19 cited
    • 2015The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry15 cited