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Duration of advertising effect: Considering franchising in the restaurant industry · Study

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ArticleDuration of advertising effect: Considering franchising in the restaurant industry

Kwangmin Park2011

Article2011

Duration of advertising effect: Considering franchising in the restaurant industry

Kwangmin Park · SooCheong Shawn Jang

44 citations·0/0 files stored·International Journal of Hospitality Management

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Marketing and Advertising Strategies Financial Reporting and Valuation Research Franchising Strategies and Performance

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References

1991Some Tests of Specification for Panel Data: Monte Carlo Evidence and an Application to Employment Equations 1998Initial conditions and moment restrictions in dynamic panel data models 1970EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK*1995Initial conditions and moment restrictions in dynamic panel data models 1995The Theory of the Growth of the Firm 1970Efficient Capital Markets: A Review of Theory and Empirical Work 1996Production, Information Costs and Economic Organization 1986The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration

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2018A sustainable franchisor-franchisee relationship model: Toward the franchise win-win theory 2014Hospitality finance and managerial accounting research 2013Advertising, Price and Hotel Service Quality: A Signalling Perspective 2013The effect of brand popularity statements on consumers’ purchase intentions: The role of instrumental attitudes toward the act 2023The Moderating Role of Liquidity in the Relationship between the Expenditures and Financial Performance of SMEs: Evidence from Jordan

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2008Does advertising create sustained firm value? The capitalization of brand intangiblearticle · 18 shared references 2006Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chainsarticle · 17 shared references 2015The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industryarticle · 14 shared references 2008Value relevance of advertising expenditure: A review of the literaturearticle · 12 shared references 2011Stock Market Reaction to Unexpected Growth in Marketing Expenditure: Negative for Sales Force, Contingent on Spending Level for Advertisingarticle · 10 shared references 2011The Earnings Effects of Marketing Communication Expenditures During Recessionsarticle · 10 shared references

Details

Year2011

Typearticle

Published2011-06-22

VenueInternational Journal of Hospitality Management

ISSN-L0278-4319

Languageen

Citations44

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.ijhm.2011.05.001

openalex_workW1969375372

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2019How well does advertising work on restaurant performance? A dynamic and quadratic approach

2015The Behavioral and Intermediate Effects of Advertising on Firm Performance: An Empirical Investigation of the Restaurant Industry