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Doing good, doing better: Two views of social responsibility

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References

1975The Social Challenge to Business274 cited
1976The Social Response Process in Commercial Banks: An Empirical Investigation61 cited

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2002A Field Experiment Comparing the Effectiveness of “Ambush” and Cause Related Ad Appeals for Social Marketing Causes21 cited
1993Constructing environmental responsibility: Perceptions from retail business10 cited
2024Impact of Cause-Related Marketing on Brand Attitude: Systematic Review and Future Research Directions9 cited

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