Wine on the Web – Online-Weinhandel

Grégory Bressolles · François Durrieu

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Wine Industry and Tourism Digital Marketing and Social Media Digital Innovation in Industries

Abstract

Die Weinwirtschaft verfügt über einen großen Erfahrungsschatz auf den Gebieten Direktmarketing und Direktverkauf ihrer Produkte auf Weingütern und in Vinotheken. Darüber hinaus war Wein eines der ersten Produkte, auf welches reine Online-Händler aufmerksam wurden (Gebauer & Ginsburg, 2003).

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1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 2004E-S-QUAL 2003eTailQ: dimensionalizing, measuring and predicting etail quality 2001Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆11☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology.2000The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda 2000Technology Infusion in Service Encounters 2003A typology of online shoppers based on shopping motivations 1999The Internet Shopper

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