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'Rethinking the missionary position' - the quest for sustainable audience development strategies
2 references·16 citing·53 second hop
'Rethinking the missionary position' - the quest for sustainable audience development strategies (2002)'Rethinking the missionary position' - th…Museum Strategy and Marketing (1998)Museum Strategy and MarketingThe Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…A Museology for Open-Air Museums (2023)A Museology for Open-Air Muse…Cultural Participation (2020)Cultural ParticipationUnderstanding and Measuring Consumption Motives in the Performing Arts (2017)Understanding and Measuring C…European Commission final report: study on audience development – how to place audiences at the centre of cultural organisations (2017)European Commission final rep…Motivations and Experiences of Museum Visitors: The Case of the Imperial War Museum, United Kingdom (2015)Motivations and Experiences o…Repurchase Behavior in the Performing Arts: Do Emotions Matter without Involvement? 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(2011)Do arts audiences act like co…Machine learning methods for the market segmentation of the performing arts audiences (2009)Machine learning methods for …Targeting university students in audience development strategies for opera and ballet (2008)Targeting university students…Museum marketing as a tool for survival and creativity: the mining museum perspective (2008)Museum marketing as a tool fo…AUDIENCE DEVELOPMENT AND SOCIAL INCLUSION IN BRITAIN (2006)AUDIENCE DEVELOPMENT AND SOCI…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Structural Equations with Latent Variables (1989)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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(1985)Marketing Research: An Applied Orientation (1994)Translating Museum Meanings: A Case for Interpretation (2015)Life and death in audience development. The exhibition on Pompeii at the British museum, 2013 (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)Traditional Weaving House in Isfahan as a museum for promoting last-chance tourism (2018)Standing Room Only: Strategies for Marketing the Performing Arts (1997)A New Framework for Building Participation in the Arts (2001)Understanding customer satisfaction in opera: first steps toward a model (2010)Stakeholder management and program planning in German public theaters (2011)Marketing culture and the arts (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Relationship marketing, audience retention and performing arts organisation viability (2002)Measuring expectations: forecast vs. ideal expectations. Does it really matter? (2004)Interactive Experiences and Contextual Learning in Museums (2006)
this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1998Museum Strategy and Marketing92 cited

Cited by

  • 2006AUDIENCE DEVELOPMENT AND SOCIAL INCLUSION IN BRITAIN113 cited
  • 2014Repurchase Behavior in the Performing Arts: Do Emotions Matter without Involvement?36 cited
  • 2008Museum marketing as a tool for survival and creativity: the mining museum perspective33 cited
  • 2014Millennial cultural consumers: co-creating value through brand communities28 cited
  • 2008Targeting university students in audience development strategies for opera and ballet22 cited
  • 2012Rules and expectations of jazz gigs21 cited
  • 2012Do open day events develop art museum audiences?20 cited
  • 2011Do arts audiences act like consumers?20 cited
  • 2017European Commission final report: study on audience development – how to place audiences at the centre of cultural organisations16 cited
  • 2012The conceptual roots of modern museum management dilemmas14 cited
  • 2009Machine learning methods for the market segmentation of the performing arts audiences14 cited
  • 2017Understanding and Measuring Consumption Motives in the Performing Arts14 cited
  • 2020

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Cultural Participation
12 cited
  • 2011Editorial: terraformingArts Marketing11 cited
  • 2023A Museology for Open-Air Museums10 cited
  • 2015Motivations and Experiences of Museum Visitors: The Case of the Imperial War Museum, United Kingdom10 cited