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The Effect of Package Shape on Apparent Volume: An Exploratory Study with Implications for Package Design
10 references·9 citing·47 second hop
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this work references cited by second hop

References

  • 2013Principles Of Gestalt Psychology4,263 cited
  • 1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited
  • 1996Can Package Size Accelerate Usage Volume?534 cited
  • 1997Why people believe weird things: pseudoscience, superstition, and other confusions of our time419 cited
  • 1999Vital Dimensions in Volume Perception: Can the Eye Fool the Stomach?337 cited
  • 2003Bottoms Up! The Influence of Elongation on Pouring and Consumption Volume298 cited
  • 2004The Effect of Package Shape on Consumers' Judgments of Product Volume: Attention as a Mental Contaminant238 cited
  • 2001Pizzas: π or Square? Psychophysical Biases in Area Comparisons180 cited
  • 2006Interaction of Senses: The Effect of Vision versus Touch on the Elongation Bias150 cited
  • 2005Can bottles speak volumes? The effect of package shape on how much to buy134 cited

Cited by

  • 2018State of the art of user packaging interaction ( UPI )33 cited
  • 2014Psychological Pricing Principles for Organizations with Market Power23 cited
  • 2011The impact of salient product cues on aging adults13 cited
  • 2024Modelling the Purchase of Green Packaged Products: The Significant Impact of the West–East Cultural Context12 cited

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2018
The Influence of Packaging and Brand Equity on Over-The-Counter Herbal Medicines in Kumasi, Ghana
12 cited
  • 2015Influence of the shape on the consumers perception of the packaging attributes11 cited
  • 2014Design opakowania i jego elementy w procesie podejmowania decyzji zakupowych11 cited
  • 2024Optimizing dimensions in furniture design: A literature review7 cited
  • 2019The Effect of Similarity Between a Product’s Shape Properties and the Benefit Offered on Judgments and Preferences0 cited