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Sensory Aspects of Retailing: Theoretical and Practical Implications · Study

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ArticleSensory Aspects of Retailing: Theoretical and Practical Implications

Dipayan Biswas2019

Article2019

Sensory Aspects of Retailing: Theoretical and Practical Implications

120 citations·0/0 files stored·Journal of Retailing

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

2011An integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior 2017The Future of Retailing 1982Using Background Music to Affect the Behavior of Supermarket Shoppers 1986The Influence of Background Music on the Behavior of Restaurant Patrons 1996Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?2009Blue or Red? Exploring the Effect of Color on Cognitive Task Performances 2014Store Atmospherics: A Multisensory Perspective 2000The Effects of Music in a Retail Setting on Real and Perceived Shopping Times

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2020Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies 2021The roles of sensory perceptions and mental imagery in consumer decision-making 2023Immersive retailing: The in-store experience 2022Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing 2023Cognitive load during planned and unplanned virtual shopping: Evidence from a neurophysiological perspective

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Details

Year2019

Typearticle

Published2019-12-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations120

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1016/j.jretai.2019.12.001

openalex_workW2995055221

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2021How does shopping duration evolve and influence buying behavior? The role of marketing and shopping environment

2022Sensory marketing in hospitality: a critical synthesis and reflection

2020The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence