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A Comparison of Advertising Practices within the Accounting Profession
2 references·1 citing·12 second hop
A Comparison of Advertising Practices within the Accounting Profession (1989)A Comparison of Advertising Practices wit…Advertising by Accountants: An Empirical Study (1989)Advertising by Accountants: A…Firm and Industry Effects of Advertising Accountancy Services (1985)Firm and Industry Effects of …Modelling advertising decisions by accountants: A path analysis (1990)Modelling advertising decisio…Structural Equation Models in the Social Sciences. (1974)Marketing Professional Services (1977)Problems and Strategies in Services Marketing (1985)A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measurements of Advertising Effectiveness (1961)Book Review: Confessions of an Advertising Man (1964)Consumer Choice (1983)The Marketing of Professional Services (1984)Communication Strategies and the Accountancy Profession: An Empirical Study (1986)Management Buy-Outs (1989)Professional Accountancy Firms and Marketing (1990)Competitive Orientations in Professional Services (1995)
this work references cited by second hop

References

  • 1989Advertising by Accountants: An Empirical Study11 cited
  • 1985Firm and Industry Effects of Advertising Accountancy Services9 cited

Cited by

  • 1990Modelling advertising decisions by accountants: A path analysis6 cited

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