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Modelling advertising decisions by accountants: A path analysis · Study

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ArticleModelling advertising decisions by accountants: A path analysis

Adamantios Diamantopoulos1990

Article1990

Modelling advertising decisions by accountants: A path analysis

Adamantios Diamantopoulos · Stephanie O’Donohoe

6 citations·0/0 files stored·The British Accounting Review

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Marketing and Advertising Strategies Accounting and Organizational Management Accounting Education and Careers

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References

1985Problems and Strategies in Services Marketing 1977Marketing Professional Services 1974Structural Equation Models in the Social Sciences.1978Toward a theory of professional service marketing 1979The Marketing of Professional Services — An Organizational Dilemma 2002Attitudes Toward Advertising by Accountants 1989Advertising by Accountants: An Empirical Study 1985Firm and Industry Effects of Advertising Accountancy Services

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Year1990

Typearticle

Published1990-03-01

VenueThe British Accounting Review

ISSN-L0890-8389

Languageen

Citations6

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0890-8389(90)90112-u

openalex_workW2011074605

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