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Modelling advertising decisions by accountants: A path analysis
9 references·0 citing·35 second hop
Modelling advertising decisions by accountants: A path analysis (1990)Modelling advertising decisions by accoun…Attitudes Toward Advertising by Accountants (2002)Attitudes Toward Advertising …Advertising by Accountants: An Empirical Study (1989)Advertising by Accountants: A…A Comparison of Advertising Practices within the Accounting Profession (1989)A Comparison of Advertising P…Problems and Strategies in Services Marketing (1985)Problems and Strategies in Se…Firm and Industry Effects of Advertising Accountancy Services (1985)Firm and Industry Effects of …The Marketing of Professional Services — An Organizational Dilemma (1979)The Marketing of Professional…Toward a theory of professional service marketing (1978)Toward a theory of profession…Marketing Professional Services (1977)Marketing Professional Servic…Structural Equation Models in the Social Sciences. (1974)Structural Equation Models in…Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Consumer's Attitudes Toward Lawyers With Regard to Advertising Professional Services (1985)Comparative fit indexes in structural models. (1990)Measurement Invariance Across Gender and Major: The Love of Money Among University Students in People’s Republic of China (2005)The Evolution of Services Advertising in a Services-Driven National Economy (2011)The Oxford University Press, 1468–192 (1922)Book Review: Marketing Management: Analysis, Planning and Control, Second Edition (1973)Breaking Free from Product Marketing (1977)E‐service quality: a model of virtual service quality dimensions (2003)Adopting a service logic for marketing (2006)The service revolution and its marketing implications: service logic vs service-dominant logic (2014)A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measurements of Advertising Effectiveness (1961)Book Review: Confessions of an Advertising Man (1964)Consumer Choice (1983)The Marketing of Professional Services (1984)Communication Strategies and the Accountancy Profession: An Empirical Study (1986)Management Buy-Outs (1989)Professional Accountancy Firms and Marketing (1990)The marketing of professional services (1972)Basic Marketing: A Managerial Approach (1978)A Gap Analysis of Professional Service Quality (1989)Whither Services Marketing? (2004)Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process (2011)Atmospherics as a Marketing Tool (1974)Classifying Services to Gain Strategic Marketing Insights (1983)Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Servicescapes: The Impact of Physical Surroundings on Customers and Employees (1992)Evolving to a New Dominant Logic for Marketing (2003)Word of mouth: understanding and managing referral marketing (1998)A research manifesto for services science (2006)Index Construction with Formative Indicators: An Alternative to Scale Development (2001)Formative Versus Reflective Indicators in Organizational Measure Development: A Comparison and Empirical Illustration (2006)A Bifactor Exploratory Structural Equation Modeling Framework for the Identification of Distinct Sources of Construct-Relevant Psychometric Multidimensionality (2015)
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References

  • 1985Problems and Strategies in Services Marketing2,824 cited
  • 1977Marketing Professional Services332 cited
  • 1974Structural Equation Models in the Social Sciences.226 cited
  • 1978Toward a theory of professional service marketing130 cited
  • 1979The Marketing of Professional Services — An Organizational Dilemma106 cited
  • 2002Attitudes Toward Advertising by Accountants20 cited
  • 1989Advertising by Accountants: An Empirical Study11 cited
  • 1985Firm and Industry Effects of Advertising Accountancy Services9 cited
  • 1989A Comparison of Advertising Practices within the Accounting Profession8 cited

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