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Rethinking assessment of marketing research skills and knowledge: a new approach
16 references·0 citing·32 second hop
Rethinking assessment of marketing research skills and knowledge: a new approach (2009)Rethinking assessment of marketing resear…The Content Analysis Guidebook (2017)The Content Analysis GuidebookAdvertising research: theory and practice (2011)Advertising research: theory …From Text to Codings (2008)From Text to CodingsThe Information Content of Mutual Fund Print Advertising (2003)The Information Content of Mu…A meta-analysis of job analysis reliability. (2003)A meta-analysis of job analys…Content Analysis in Mass Communication: Assessment and Reporting of Intercoder Reliability (2002)Content Analysis in Mass Comm…A Content Analysis of Magazine Advertisements from the United States and the Arab World (2000)A Content Analysis of Magazin…Employment outsourcing in information systems (1996)Employment outsourcing in inf…Reliability Measures for Qualitative Data: Theory and Implications (1994)Reliability Measures for Qual…Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements From 1982 and 1992 (1994)Reflections of Cultural Value…Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising (1987)Cultural Differences and Adve…Content Analysis: An Introduction to its Methodology. (1984)Content Analysis: An Introduc…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Content Analysis for the Social Sciences and Humanities. (1970)Content Analysis for the Soci…A Coefficient of Agreement for Nominal Scales (1960)A Coefficient of Agreement fo…Reliability of Content Analysis: The Case of Nominal Scale Coding (1955)Reliability of Content Analys…The general inquirer: A computer approach to content analysis. (1966)Market-Oriented Ethnography: Interpretation Building and Marketing Strategy Formulation (1994)A Content Analysis of the Content Analysis Literature in Organization Studies: Research Themes, Data Sources, and Methodological Refinements (2007)How Does Brand-related User-generated Content Differ across YouTube, Facebook, and Twitter? (2012)Measuring nominal scale agreement among many raters. (1971)Qualitative Content Analysis (2014)Can I use TA? Should I use TA? Should I not use TA? Comparing reflexive thematic analysis and other pattern‐based qualitative analytic approaches (2020)Intercoder Reliability in Qualitative Research: Debates and Practical Guidelines (2020)The Handbook of Social Psychology (1969)Emotion: A Psychoevolutionary Synthesis (1980)Cultural Values Reflected in Theme and Execution: A Comparative Study of U.S. and Korean Television Commercials (1999)Accessibility Or Diagnosticity? Disentangling the Influence of Culture on Persuasion Processes and Attitudes (2000)The Horizontal/Vertical Distinction in Cross‐Cultural Consumer Research (2006)Advances in Consumer Research (2025)Coefficient Alpha and the Internal Structure of Tests (1951)Sabotage in the workplace: The role of organizational injustice (2002)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)A Concordance Correlation Coefficient to Evaluate Reproducibility (1989)Reliability in Content Analysis. (2004)Coding In-depth Semistructured Interviews (2013)Qualitative Content Analysis (2008)The qualitative content analysis process (2008)How to plan and perform a qualitative study using content analysis (2016)Critical thinking, cognitive presence, and computer conferencing in distance education (2001)Discourse Analysis as Theory and Method (2002)Three Approaches to Qualitative Content Analysis (2005)The Measurement of Observer Agreement for Categorical Data (1977)Schedule for Affective Disorders and Schizophrenia for School-Age Children-Present and Lifetime Version (K-SADS-PL): Initial Reliability and Validity Data (1997)Interrater reliability: the kappa statistic (2012)Rethinking validity and reliability in content analysis (1999)Inter-Coder Agreement for Computational Linguistics (2008)Qualitative content analysis in nursing research: concepts, procedures and measures to achieve trustworthiness (2003)
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References

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  • 2003The Information Content of Mutual Fund Print Advertising58 cited
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