The Anatomy of Retail Internationalisation: Daimaru's Decision to Invest in Melbourne, Australia

Abstract

The article addresses the need for empirical work on retailer internationalisation. It reviews the literature, explores the process of international development, and investigates the way in which decisions are made at this level. The article uses the ‘decision effectiveness’ concept to examine the internationalisation of Japanese department store groups between 1950 and 1995, and focuses on Daimaru's decision to invest in a new outlet in Melbourne. On the basis of interviews with company executives in Australia and Japan associated with the decision, the article concludes by emphasising how the perspective gained thereby may help in the understanding of the interrelatedness of the main components of internationalisation.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 46 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.