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The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments
16 references·16 citing·39 second hopsampled
The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments (2012)The design of consumer packaging: Effects…A Theory of Cognitive Dissonance (2017)A Theory of Cognitive Dissona…Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Managing sensory expectations…Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations (2010)Tough package, strong taste: …Holistic Package Design and Consumer Brand Impressions (2008)Holistic Package Design and C…The importance of packaging attributes: a conjoint analysis approach (2007)The importance of packaging a…Consumer perceptions of product packaging (2006)Consumer perceptions of produ…The Different Roles of Product Appearance in Consumer Choice * (2004)The Different Roles of Produc…The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience (2003)The Communicative Power of Pr…Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)Individual Differences in the…Core affect and the psychological construction of emotion. (2003)Core affect and the psycholog…Confirmation Bias: A Ubiquitous Phenomenon in Many Guises (1998)Confirmation Bias: A Ubiquito…Seeking the Ideal Form: Product Design and Consumer Response (1995)Seeking the Ideal Form: Produ…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…Development and validation of brief measures of positive and negative affect: The PANAS scales. (1988)Development and validation of…Conflict, arousal, and curiosity. (1960)Conflict, arousal, and curios…A Theory of Cognitive Dissonance (1957)A Theory of Cognitive Dissona…Explaining Visual Shape–Taste Crossmodal Correspondences (2023)Explaining Visual Shape–Taste…Visual design elements of product packaging: Implications for consumers' emotions, perceptions of quality, and price (2021)Visual design elements of pro…Smart packaging: definitions, models and packaging as an intermediator between digital and physical product management (2020)Smart packaging: definitions,…Shape congruence in product design: Impacts on automatically activated attitudes (2019)Shape congruence in product d…Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness (2018)Influences of visual attribut…What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes (2017)What does your wine label mea…Multisensory Packaging Design (2016)Multisensory Packaging DesignHealthy package, healthy product? Effects of packaging design as a function of purchase setting (2016)Healthy package, healthy prod…“See me, feel me”: Effects of 3D-printed surface patterns on beverage evaluation (2016)“See me, feel me”: Effects of…Evaluating the orientation of design elements in product packaging using an online orientation task (2015)Evaluating the orientation of…Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotion (2015)Emotional responses towards f…The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product (2014)The role of background color,…Package Graphic Design: Investigating the Variables that Moderate Consumer Response to Atypical Designs (2014)Package Graphic Design: Inves…Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words (2014)Love for logos: Evaluating th…Food packages and communication through typeface design: The exoticism of exotypes (2014)Food packages and communicati…Assessing the shape symbolism of the taste, flavour, and texture of foods and beverages (2012)Assessing the shape symbolism…An approach to environmental psychology (1974)Feeling and thinking: Preferences need no inferences. 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References

  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.32,408 cited
  • 1988Development and validation of brief measures of positive and negative affect: The PANAS scales.31,356 cited
  • 1957A Theory of Cognitive Dissonance24,224 cited
  • 2017A Theory of Cognitive Dissonance18,122 cited
  • 1998Confirmation Bias: A Ubiquitous Phenomenon in Many Guises7,230 cited
  • 2003Core affect and the psychological construction of emotion.6,111 cited
  • 1960Conflict, arousal, and curiosity.6,018 cited
  • 1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
  • 2004The Different Roles of Product Appearance in Consumer Choice *912 cited
  • 2003Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement788 cited
  • 2007The importance of packaging attributes: a conjoint analysis approach717 cited
  • 2008Holistic Package Design and Consumer Brand Impressions705 cited
  • 2006Consumer perceptions of product packaging560 cited
  • 2003The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience488 cited
  • 2010Tough package, strong taste: The influence of packaging design on taste impressions and product evaluations

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456 cited
  • 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism408 cited
  • Cited by

    • 2012Assessing the shape symbolism of the taste, flavour, and texture of foods and beverages119 cited
    • 2014Package Graphic Design: Investigating the Variables that Moderate Consumer Response to Atypical Designs118 cited
    • 2015Emotional responses towards food packaging: A joint application of self-report and physiological measures of emotion107 cited
    • 2016Multisensory Packaging Design106 cited
    • 2018Influences of visual attributes of food packaging on consumer preference and associations with taste and healthiness98 cited
    • 2016Healthy package, healthy product? Effects of packaging design as a function of purchase setting89 cited
    • 2014Food packages and communication through typeface design: The exoticism of exotypes74 cited
    • 2016“See me, feel me”: Effects of 3D-printed surface patterns on beverage evaluation70 cited
    • 2017What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes67 cited
    • 2020Smart packaging: definitions, models and packaging as an intermediator between digital and physical product management63 cited
    • 2014The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product63 cited
    • 2014Love for logos: Evaluating the congruency between brand symbols and typefaces and their relation to emotional words59 cited
    • 2021Visual design elements of product packaging: Implications for consumers' emotions, perceptions of quality, and price52 cited
    • 2023Explaining Visual Shape–Taste Crossmodal Correspondences51 cited
    • 2019Shape congruence in product design: Impacts on automatically activated attitudes43 cited
    • 2015Evaluating the orientation of design elements in product packaging using an online orientation task42 cited