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Using dialogue to build organization–public relationships, engage publics, and positively affect organizational outcomes

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References

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2002Relationship building as a retention strategy: linking relationship attitudes and satisfaction evaluations to behavioral outcomes155 cited

2001Values of Public Relations: Effects on Organization-Public Relationships Mediating Conflict Resolution144 cited

Cited by

2016Experimenting with dialogue on Twitter: An examination of the influence of the dialogic principles on engagement, interaction, and attitude130 cited
2019Predicting Public Support for Government Actions in a Public Health Crisis: Testing Fear, Organization-Public Relationship, and Behavioral Intention in the Framework of the Situational Theory of Problem Solving127 cited
2017Determinants of employee turnover intention115 cited
2010Online Relationship Management in a Presidential Campaign: A Case Study of the Obama Campaign's Management of Its Internet-Integrated Grassroots Effort111 cited
2020Developing a multi-level organization-public dialogic communication framework to assess social media-mediated disaster communication and engagement outcomes85 cited
2017Information-Sharing and Community-Building: Exploring the Use of Twitter in Science Public Relations82 cited
2010Actor‐networking stakeholder theory for today's corporate communications77 cited
2016Control mutuality, social media, and organization-public relationships: A study of local animal welfare organizations’ donors72 cited
2013The responsiveness pyramid: Embedding responsiveness and interactivity into public relations theory67 cited
2022How dialogic internal communication fosters employees’ safety behavior during the COVID-19 pandemic63 cited
2022Harnessing the power of chatbot social conversation for organizational listening: The impact on perceived transparency and organization-public relationships63 cited
2019Shaping Corporate Character Through Symmetrical Communication: The Effects on Employee-Organization Relationships58 cited
2022Empathy as a main ingredient of impactful crisis communication: The perspectives of crisis communication practitioners57 cited
2018Effects of Government Dialogic Competency: The MERS Outbreak and Implications for Public Health Crises and Political Legitimacy57 cited
2019The dialogic ladder: Toward a framework of dialogue53 cited
2022Toward a caring government: Advancing ethical government public relations with a care-based relationship cultivation model50 cited