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Was consumer satisfaction a pig in a poke? · Study

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ArticleWas consumer satisfaction a pig in a poke?

Jack L. Engledow1977

Article1977

Was consumer satisfaction a pig in a poke?

Jack L. Engledow

19 citations·0/0 files stored·Business Horizons

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Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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1973Marketing Management: Analysis, Planning and Control 1965An Experimental Study of Customer Effort, Expectation, and Satisfaction 2010The Fundamentals of Marketing 1972Fundamentals of Marketing

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Year1977

Typearticle

Published1977-04-01

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations19

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/0007-6813(77)90108-2

openalex_workW1972241972

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