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Was consumer satisfaction a pig in a poke?
4 references·0 citing·15 second hop
Was consumer satisfaction a pig in a poke? (1977)Was consumer satisfaction a pig in a poke?The Fundamentals of Marketing (2010)The Fundamentals of MarketingMarketing Management: Analysis, Planning and Control (1973)Marketing Management: Analysi…Fundamentals of Marketing (1972)Fundamentals of MarketingAn Experimental Study of Customer Effort, Expectation, and Satisfaction (1965)An Experimental Study of Cust…A Theory of Cognitive Dissonance (1957)Explorations in cognitive dissonance. (1962)The Antecedents and Consequences of Customer Satisfaction for Firms (1993)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Some New Thoughts on Conceptualizing Perceived Service Quality: A Hierarchical Approach (2001)A Theory of Cognitive Dissonance (2017)The Effect of a Market Orientation on Business Profitability (1990)The Effect of a Market Orientation on Business Profitability (1990)Evolving to a New Dominant Logic for Marketing (2003)Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods (2011)Effect of green marketing on consumer purchase behavior (2014)Internationalization strategies of hidden champions: lessons from Germany (2018)From segmentation to fragmentation (1997)Are You Selling the Right Colour? A Cross‐cultural Review of Colour as a Marketing Cue (2005)International students' decision‐making process (2006)
this work references cited by second hop

References

  • 1973Marketing Management: Analysis, Planning and Control2,439 cited
  • 1965An Experimental Study of Customer Effort, Expectation, and Satisfaction1,194 cited
  • 2010The Fundamentals of Marketing480 cited
  • 1972Fundamentals of Marketing146 cited

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