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Athletes’ Transgressions and Sponsor Evaluations: A Focus on Consumers’ Moral Reasoning Strategies

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2019Moral decoupling feels good and makes buying counterfeits easy

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2021Sports celebrity personality and purchase intention: the role of endorser-brand congruence, brand credibility and brand image transfer62 cited

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2018Hot or Cold? The Effects of Anger and Perceived Responsibility on Sport Fans’ Negative Word-of-Mouth in Athlete Scandals31 cited

2018How Does the Negative Impact of an Athlete’s Reputational Crisis Spill Over to Endorsed and Competing Brands? The Moderating Effects of Consumer Knowledge29 cited

2016Can winning take care of everything? A longitudinal assessment of post-transgression actions on repairing trust in an athlete endorser27 cited

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2019Consumer morality and moral consumption behavior: literature domains, current contributions, and future research questions19 cited