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Accounting for the long-term effects of a marketing contact · Study

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ArticleAccounting for the long-term effects of a marketing contact

Edward Carl Malthouse2009

Article2009

Accounting for the long-term effects of a marketing contact

Edward Carl Malthouse

9 citations·0/0 files stored·Expert Systems with Applications

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Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

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References

2009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions 1995Optimal Selection for Direct Mail 2000Modeling customer relationships as Markov chains 2005Customer segmentation and strategy development based on customer lifetime value: A case study 2008Knowledge discovery on RFM model using Bernoulli sequence 2005Can we predict customer lifetime value?2009Probability Models for Customer-Base Analysis 2005CUSTOMER LIFETIME VALUE, CUSTOMER PROFITABILITY AND THE TREATMENT OF ACQUISITION SPENDING

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Year2009

Typearticle

Published2009-12-17

VenueExpert Systems with Applications

ISSN-L0957-4174

Languageen

Citations9

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/j.eswa.2009.12.021

openalex_workW1972409290

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