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Accounting for the long-term effects of a marketing contact
16 references·0 citing·50 second hop
Accounting for the long-term effects of a marketing contact (2009)Accounting for the long-term effects of a…Probability Models for Customer-Base Analysis (2009)Probability Models for Custom…Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions (2009)Key Issues in Multichannel Cu…Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions (2009)Customer Lifetime Value: Empi…Knowledge discovery on RFM model using Bernoulli sequence (2008)Knowledge discovery on RFM mo…Kellogg on Integrated Marketing (2007)Kellogg on Integrated Marketi…Response modeling with support vector machines (2005)Response modeling with suppor…Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer segmentation and str…CUSTOMER LIFETIME VALUE, CUSTOMER PROFITABILITY AND THE TREATMENT OF ACQUISITION SPENDING (2005)CUSTOMER LIFETIME VALUE, CUST…Constrained optimization of data-mining problems to improve model performance: A direct-marketing application (2005)Constrained optimization of d…Can we predict customer lifetime value? 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References

  • 2009Key Issues in Multichannel Customer Management: Current Knowledge and Future Directions615 cited
  • 1995Optimal Selection for Direct Mail447 cited
  • 2000Modeling customer relationships as Markov chains346 cited
  • 2005Customer segmentation and strategy development based on customer lifetime value: A case study338 cited
  • 2008Knowledge discovery on RFM model using Bernoulli sequence331 cited
  • 2005Can we predict customer lifetime value?248 cited
  • 2009Probability Models for Customer-Base Analysis204 cited
  • 2005CUSTOMER LIFETIME VALUE, CUSTOMER PROFITABILITY AND THE TREATMENT OF ACQUISITION SPENDING201 cited
  • 2004Joint optimization of customer segmentation and marketing policy to maximize long-term profitability192 cited
  • 2009Customer Lifetime Value: Empirical Generalizations and Some Conceptual Questions179 cited
  • 1999A stochastic RFM model154 cited
  • 2005Response modeling with support vector machines92 cited
  • 1999Customer list segmentation using the combined response model69 cited
  • 2005Constrained optimization of data-mining problems to improve model performance: A direct-marketing application67 cited
  • 2007Kellogg on Integrated Marketing

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58 cited
  • 1999Direct Marketing Performance Modeling Using Genetic Algorithms57 cited
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