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Social Network Marketing Strategy and SME Strategy Benefits
15 references·5 citing·44 second hop
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References

  • 1984Case Study Research: Design and Methods82,022 cited
  • 2011Case study research: design and methods21,904 cited
  • 2009Users of the world, unite! The challenges and opportunities of Social Media19,104 cited
  • 2004Case Study Research15,520 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,459 cited
  • 1987Social Ties and Word-of-Mouth Referral Behavior2,389 cited
  • 2000Service Management and Marketing: A Customer Relationship Management Approach2,332 cited
  • 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance1,753 cited
  • 2010The Impact of New Media on Customer Relationships1,430 cited
  • 2001Qualitative Marketing Research1,429 cited
  • 1999Brand Orientation: A Mindset for Building Brands into Strategic Resources590 cited
  • 2010An Explorative Study of Korean Consumer Participation in Virtual Brand Communities in Social Network Sites164 cited
  • 2007Finding the “Missing Link”: Advertising’s Impact on Word of Mouth, Web Searches, and Site Visits146 cited
  • 2013Monitoring and protecting company and brand reputation on social networks: when sites are not enough

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29 cited

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  • 2022The innovative posture of SMEs depending on the usage of marketing tools7 cited