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Mapping the values in B2B relationships: A systemic, knowledge-based perspective · Study

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ArticleMapping the values in B2B relationships: A systemic, knowledge-based perspective

Juani Swart2009

Article2009

Mapping the values in B2B relationships: A systemic, knowledge-based perspective

47 citations·0/0 files stored·Industrial Marketing Management

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Innovation and Knowledge Management Customer Service Quality and Loyalty Service and Product Innovation

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References

1973The Strength of Weak Ties 1994A Dynamic Theory of Organizational Knowledge Creation 2003Evolving to a New Dominant Logic for Marketing 1997The Tacit Dimension 1998Working knowledge: how organizations manage what they know 1995Structural Holes: The Social Structure of Competition 2000Communities of Practice and Social Learning Systems 1997Organizational Learning II: Theory, Method, and Practice.

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2015Hybrid simulation studies and Hybrid Simulation systems: Definitions, challenges, and benefits 2012Customer-perceived value in business-to-business relationships: A study of software customers 2022The salesperson as a knowledge broker: The effect of sales influence tactics on customer learning, purchase decision, and profitability 2019Customer participation antecedents, profiles and value-in-use goals in complex B2B service exchange

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Year2009

Typearticle

Published2009-06-13

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations47

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/j.indmarman.2008.11.011

openalex_workW1973079779

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