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Exploring the Symbolic Meaning of Brands

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238 cited

Cited by

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2000The Attribute-mediation and Product Meaning approaches to the influences of human values on consumer choices89 cited
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2009Examining Brand Equity Antecedent/Consequence Relationships83 cited
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2008Original brands and counterfeit brands—do they have anything in common?70 cited
2013Consumer‐Generated Representations: Muslim Women Recreating Western Luxury Fashion Brand Meaning through Consumption60 cited
2011In Search of the Sources of Brand Personality59 cited
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2007Assessing the use of the brand personality scale in team sport55 cited
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2015Consumer values of corporate and celebrity brand associations51 cited
2015Drivers of brand strength: Configural paths to strong cognitive brand equity47 cited
2021Consumer authenticity seeking: conceptualization, measurement, and contingent effects44 cited