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Managing the most important assets: Brand equity
0 references·16 citing·54 second hopsampled
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  • 2010Brand equity dilution through negative online word-of-mouth communication469 cited
  • 2004Market orientation, brand investment, new service development, market position and performance for service organisations163 cited
  • 2016Impact of Corporate Social Responsibility Disclosure on Financial Performance: Case Study of Listed Pharmaceutical Firms of Pakistan130 cited
  • 2004A global market advantage framework: the role of global market knowledge competencies112 cited
  • 2008B2B branding: A financial burden for shareholders?102 cited
  • 2009The influence of core‐brand attitude and consumer perception on purchase intention towards extended product99 cited
  • 2014“Spreading the Good Word”: Toward an Understanding of Brand Evangelism70 cited
  • 2010Corporate brand building in different stages of small business growth57 cited
  • 2016A critical review of consumer value and its complex relationships in the consumer-based brand equity network50 cited
  • 2020Innovation Adoption: Empirical Analysis on the Example of Selected Factors of Organizational Culture in the IT Industry in Poland44 cited
  • 2014The Branding of Candidates and Parties: The U.S. News Media and the Legitimization of a New Political Term39 cited
  • 2011Understanding ethical grocery shoppers39 cited
  • 2012Can after sale service generate brand equity?

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39 cited
  • 2009Corporate social responsibility and customer loyalty: A conceptual framework36 cited
  • 2015The Impact of Country of Origin and Country of Manufacture of a Brand on Overall Brand Equity32 cited
  • 2022Pro-environmental messages have more effect when they come from less familiar brands30 cited