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“Spreading the Good Word”: Toward an Understanding of Brand Evangelism · Study

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Chapter“Spreading the Good Word”: Toward an Understanding of Brand Evangelism

Samuel K. Doss2014

Chapter2014

“Spreading the Good Word”: Toward an Understanding of Brand Evangelism

70 citations·0/0 files stored·Developments in marketing science: proceedings of the Academy of Marketing Science

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Digital Marketing and Social Media

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References

2004Firm resources and sustained competitive advantage 2019Diffusion of Innovations 1 1988On the Evaluation of Structural Equation Models 1990Comparative fit indexes in structural models.1985A Conceptual Model of Service Quality and Its Implications for Future Research 1988Possessions and the Extended Self 1989Social Identity Theory and the Organization 1999Whence Consumer Loyalty?

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2018Strengthening internal brand equity with brand ambassador programs: development and testing of a success factor model 2022What's in the box? Investigating the benefits and risks of the blind box selling strategy 2022Converting tourists into evangelists: Exploring the role of tourists’ participation in value co-creation in enhancing brand evangelism, empowerment, and commitment 2022Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism 2023How does ritualistic service increase brand evangelism through E2C interaction quality and memory? The moderating role of social phobia

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Year2014

Typechapter

Published2014-10-08

VenueDevelopments in marketing science: proceedings of the Academy of Marketing Science

ISSN-L2363-6165

Languageen

Citations70

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-319-10873-5_259

openalex_workW2486853512

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2022The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviors

2019The Nexus Between Service Encounter Perfomance and Brand Evangelism

2023Breaking the mold: how customer perceived innovativeness sets restaurants apart