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35 citations0/0 files storedEuropean Journal of Marketing

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Customer churn and segmentation

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb045709. When citing the article, please cite: James D. Hlavacek, N. Mohan Reddy, (1985), “Identifying and Qualifying Industrial Market Segments”, Marketing Intelligence & Planning, Vol. 3 Iss: 1, pp. 41 - 56.

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1967Industrial buying and creative marketing 1991European Journal of Marketing 1974Industrial market segmentation 1981Value-based strategies for industrial products 1978An Approach to Normative Segmentation 1980Industrial market segmentation by the structure of the purchasing process 1980Industrial Marketing Research

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1988SEGMENTING THE GLOBAL MARKET FOR INDUSTRIAL GOODS: ISSUES AND IMPLICATIONS 1994Targeting Policy as a Competitive Strategy for European Inward Investment Agencies 1997Normative Models and Practical Applications of Segmentation in Business Markets 1995Developing a decision tool for identifying operational and attractive segments 2014How Marketing Managers Use Market Segmentation: An Exploratory Study 2009Bridging Industrial Segmentation Theory and Practice 2008Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts

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