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An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly
6 references·16 citing·43 second hop
An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly (1992)An Empirical Investigation of Advertising…Modeling Asymmetric Competition (1988)Modeling Asymmetric Competiti…Optimizing Advertising Expenditures in a Dynamic Duopoly (1979)Optimizing Advertising Expend…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Econometric Measurement of th…Nonzero-sum differential games (1969)Nonzero-sum differential gamesAn Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Optimal Advertising When Envisioning a Product-Harm Crisis (2011)Optimal Advertising When Envi…Optimal pricing and advertising in a durable-good duopoly (2010)Optimal pricing and advertisi…The Diffusion of Services (2009)The Diffusion of ServicesBuilding Brand Awareness in Dynamic Oligopoly Markets (2008)Building Brand Awareness in D…An oligopoly model of dynamic advertising competition (2008)An oligopoly model of dynamic…Goodwill and dynamic advertising strategies (2006)Goodwill and dynamic advertis…The role of seeding in multi-market entry (2005)The role of seeding in multi-…Quality improvement and goodwill accumulation in a dynamic duopoly (2005)Quality improvement and goodw…Generic and Brand Advertising Strategies in a Dynamic Duopoly (2005)Generic and Brand Advertising…Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach (2004)Competitive Advertising Under…Investigating Dynamic Multifirm Market Interactions in Price and Advertising (1999)Investigating Dynamic Multifi…Closed-Loop Advertising Strategies in a Duopoly (1997)Closed-Loop Advertising Strat…Pricing Strategies in a Dynamic Duopoly: A Differential Game Model (1996)Pricing Strategies in a Dynam…Differential game models of advertising competition (1995)Differential game models of a…Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects (1993)Investigating the Sensitivity…Empirical Analysis of Closed-Loop Duopoly Advertising Strategies (1992)Empirical Analysis of Closed-…Individual Choice Behavior (1962)Oligopoly and the Theory of Games. 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(1999)Walk Your Talk: An Experimental Investigation of the Relationship Between Word of Mouth and Communicators’ Loyalty (2010)Decomposing the Value of Word-of-Mouth Seeding Programs: Acceleration versus Expansion (2012)Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data (2016)Barriers to New Competition (1956)Barriers to New Competition (1957)Advertising as Information (1974)Optimal Advertising and Pricing in a New-Product Adoption Model (2008)Environmental-regulation pricing strategies for green supply chain management (2009)A MULTI OBJECTIVE MODEL FOR OPTIMIZATION OF A GREEN SUPPLY CHAIN NETWORK (2010)New product strategies: What distinguishes the top performers? (1984)Optimal Pricing and Advertising Policies for New Product Oligopoly Models (1984)The Contingency Approach: Its Foundations and Relevance to Theory Building and Research in Marketing (1988)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Feature Article—Aggregate Advertising Models: The State of the Art (1979)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Building Models for Marketing Decisions (2000)
this work references cited by second hop

References

  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1969Nonzero-sum differential games763 cited
  • 1976Econometric Measurement of the Duration of Advertising Effect on Sales679 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1988Modeling Asymmetric Competition186 cited
  • 1979Optimizing Advertising Expenditures in a Dynamic Duopoly182 cited

Cited by

  • 2004Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach184 cited
  • 2005Generic and Brand Advertising Strategies in a Dynamic Duopoly181 cited
  • 2009The Diffusion of Services147 cited
  • 1992Empirical Analysis of Closed-Loop Duopoly Advertising Strategies145 cited
  • 2008Building Brand Awareness in Dynamic Oligopoly Markets121 cited
  • 2011Optimal Advertising When Envisioning a Product-Harm Crisis116 cited
  • 1995Differential game models of advertising competition116 cited
  • 1999Investigating Dynamic Multifirm Market Interactions in Price and Advertising112 cited
  • 1997Closed-Loop Advertising Strategies in a Duopoly109 cited

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2010
Optimal pricing and advertising in a durable-good duopoly
98 cited
  • 1996Pricing Strategies in a Dynamic Duopoly: A Differential Game Model86 cited
  • 2005The role of seeding in multi-market entry80 cited
  • 1993Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects76 cited
  • 2005Quality improvement and goodwill accumulation in a dynamic duopoly72 cited
  • 2008An oligopoly model of dynamic advertising competition70 cited
  • 2006Goodwill and dynamic advertising strategies68 cited