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ArticleMotivation and Market Behavior

Kenneth A. Grubb1958

Article1958

Motivation and Market Behavior

Kenneth A. Grubb · Robert C. Ferber · Hugh G. Wales

53 citations·0/0 files stored·Journal of Marketing

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Consumer Market Behavior and Pricing Consumer Behavior and Market Dynamics Employee Performance and Motivation

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2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research 2013The birth of consumer behavior: motivation research in the 1940s and 1950s 1969Advertising Effectiveness and Risk in the Consumer Decision Process 2015Intertwined 2018Rethinking the market research curriculum 1991The role of consumer sympathy in product liability suits 2010Ernest Dichter, Motivation Research and the ‘Century of the Consumer’1966Die Informationsfunktion des Produktes

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Year1958

Typearticle

Published1958-07-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations53

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.2307/1248026

openalex_workW1973661376

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