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Cited by

• 2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research175 cited
• 2013The birth of consumer behavior: motivation research in the 1940s and 1950s48 cited
• 1969Advertising Effectiveness and Risk in the Consumer Decision Process41 cited
• 2015Intertwined32 cited
• 2018Rethinking the market research curriculum26 cited
• 1991The role of consumer sympathy in product liability suits21 cited
• 2010Ernest Dichter, Motivation Research and the ‘Century of the Consumer’17 cited
• 1966Die Informationsfunktion des Produktes12 cited
• 1990The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education8 cited
• 1981Motivação: abordagem crítica da teoria de Maslow pela propaganda4 cited