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What Techniques Are Used by Marketing Researchers in Business? · Study

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ArticleWhat Techniques Are Used by Marketing Researchers in Business?

Barnett A. Greenberg1977

Article1977

What Techniques Are Used by Marketing Researchers in Business?

Barnett A. Greenberg · Jac L. Goldstucker · Danny Norton Bellenger

47 citations·0/0 files stored·Journal of Marketing

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Business Strategies and Management Research Marketing and Advertising Strategies Business and Management Studies

Abstract

How does your use compare with that of industry generally?

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2003Export information use in small and medium‐sized industrial companies 1988The use of data analysis techniques by German market research agencies 1988PROLOG-Based Decision Support for Data Analysis in Marketing 1990The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education

Details

Year1977

Typearticle

Published1977-04-01

VenueJournal of Marketing

ISSN-L0022-2429

Languageen

Citations47

Files0 public / 0

ShelfBusiness Strategies and Management Research

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doi10.1177/002224297704100217

openalex_workW2333487521

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