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What Techniques Are Used by Marketing Researchers in Business?
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What Techniques Are Used by Marketing Researchers in Business? (1977)What Techniques Are Used by Marketing Res…Export information use in small and medium‐sized industrial companies (2003)Export information use in sma…The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education (1990)The Diffusion of Marketing Re…The use of data analysis techniques by German market research agencies (1988)The use of data analysis tech…PROLOG-Based Decision Support for Data Analysis in Marketing (1988)PROLOG-Based Decision Support…Coefficient Alpha and the Internal Structure of Tests (1951)Scale Development : Theory and Applications (1991)Alternative Ways of Assessing Model Fit (1992)Micro-foundations of market orientation: Influencing non-marketing managers' customer information processing (2009)Multivariate Analysis with Latent Variables: Causal Modeling (1980)Significance tests and goodness of fit in the analysis of covariance structures. (1980)An Investigation into the Determinants of Customer Satisfaction (1982)Motivation and Market Behavior (1958)The Effectiveness of Marketing's "R&D" for Marketing Management: An Assessment (1979)Management education and development : drift or thrust into the 21st century? (1988)Models and Managers: The Concept of a Decision Calculus (1970)Marketing Decision Making: A Model Building Approach (1971)Models and Managers: The Concept of a Decision Calculus (2004)
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  • 2003Export information use in small and medium‐sized industrial companies39 cited
  • 1988The use of data analysis techniques by German market research agencies19 cited
  • 1988PROLOG-Based Decision Support for Data Analysis in Marketing16 cited
  • 1990The Diffusion of Marketing Research Techniques in Business: Implications for Marketing Education8 cited

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