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Cited by

• 2002The greening of organizational culture498 cited
• 2005Learning orientation and market orientation430 cited
• 2004The Adoption of Management Ideas and Practices282 cited
• 2000The responses of front‐line employees to market‐oriented culture change93 cited
• 2005Consequences of market orientation for customers and employees92 cited
• 1999Management behavior and barriers to market orientation in retailing companies87 cited
• 2002Market orientation and retail operatives' expectations86 cited
• 2014Ideological Challenges to Changing Strategic Orientation in Commodity Agriculture81 cited
• 2009Delineating the effect of market orientation on services performance: a component-wise approach72 cited
• 2008Death of a metaphor: reviewing the `marketing as relationships' frame54 cited
• 1995The role of marketing past, present and future53 cited
• 2003Talk as Technique – A Critique of the Words and Deeds Distinction in the Diffusion of Customer Service Cultures in Call Centres51 cited
• 2016The greening of organizational culture: revisited fifteen years later46 cited
• 1998Vanishing Point: The Mix Management Paradigm Re-Viewed46 cited