SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
How Products and Advertising Offend Consumers
14 references·2 citing·39 second hop
How Products and Advertising Offend Consumers (2008)How Products and Advertising Offend Consu…Advertising of controversial products:a cross‐cultural study (2005)Advertising of controversial …Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students (2003)Does It Pay to Shock? Reactio…College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences (2003)College Student Attitudes Tow…Attitudes towards offensive advertising: an Australian study (1999)Attitudes towards offensive a…The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables (1998)The Association of Ethical Ju…Public Attitudes Toward Advertising: More Favorable Than You Might Think (1998)Public Attitudes Toward Adver…Attitudes to Advertising: A Review of British and American Research (1995)Attitudes to Advertising: A R…Advertising Sensitive Products (1995)Advertising Sensitive ProductsPublic Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Public Assessment of TV Adver…Global Television Advertising Restrictions: The Case of Socially Sensitive Products (1994)Global Television Advertising…Ethical Judgments of Sexual Appeals in Print Advertising (1994)Ethical Judgments of Sexual A…Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising (1993)Here's the Beef: Factors, Det…Ethical Judgments about Wartime Ads Depicting Combat (1992)Ethical Judgments about Warti…A Factor Analysis of College Student Attitudes toward Advertising (1977)A Factor Analysis of College …The effects of tolerance of negativity on consumers’ responses to comparative attack advertising (2016)The effects of tolerance of n…Advertising and Audience Offense: The Role of Intentional Humor (2007)Advertising and Audience Offe…The Impact of Television Advertising: Learning Without Involvement (1965)Attitude toward the AD as a Mediator of Consumer Brand Choice (1981)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)Survey of Internet users' attitudes toward Internet advertising (1999)The Effects of Negative Political Advertisements: A Meta-Analytic Assessment (1999)On the Use of the Mass Media for Important Things (1973)A Paradigm for Developing Better Measures of Marketing Constructs (1979)College sophomores in the laboratory: Influences of a narrow data base on social psychology's view of human nature. (1986)Web advertising: gender differences in beliefs, attitudes and behavior (2003)Toward an integrated model of tourist expectation formation and gender difference (2015)Foundations of Behavioral Research (1974)A General Theory of Marketing Ethics (1986)Sex in Advertising Research: A Review of Content, Effects, and Functions of Sexual Information in Consumer Advertising (2002)COMMUNICATING WITH THE SEXES: Male and Female Responses to Print Advertisements (2004)Sex in Advertising: Gender Differences and the Role of Relationship Commitment (2009)Advances in Consumer Research (2025)Advertising as Information (1974)Social Comparison and the Idealized Images of Advertising (1991)The Development and Testing of a Measure of Skepticism Toward Environmental Claims in Marketers' Communications (1998)The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust (2007)Content Analysis in Consumer Research (1977)Advances in Consumer Research (1983)Offensiveness of Advertising with Violent Image Appeal: A Cross-Cultural Study (2013)Selling in a Dying Business: An Analysis of Trends During a Period of Major Market Transition in the Funeral Industry (2017)Understanding the viability of three types of approach of advertising in emerging markets (2019)Designing Research for Application (1981)The influence of religion on attitudes towards the advertising of controversial products (2004)Harm and Offence in Media Content: A Review of the Evidence (2006)Consumers' response to offensive advertising: a cross cultural study (2007)Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (2001)Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)How smartphone advertising influences consumers' purchase intention (2018)Variability in Citizens’ Reactions to Different Types of Negative Campaigns (2011)The Emotions that Drive Viral Video (2013)Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. (2015)Advertainment or Adcreep Game Players’ Attitudes toward Advertising and Product Placements in Computer Games (2004)Attitudes towards offensive advertising: Malaysian Muslims' views (2010)Corporate social responsibility and environmental reporting in controversial industries (2013)Be bad but (still) look good: Can controversial industries enhance corporate reputation through CSR initiatives? (2018)
this work references cited by second hop

References

  • 1993Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising620 cited
  • 1998Public Attitudes Toward Advertising: More Favorable Than You Might Think543 cited
  • 2003Does It Pay to Shock? Reactions to Shocking and Nonshocking Advertising Content among University Students302 cited
  • 1994Public Assessment of TV Advertising: Faint Praise and Harsh Criticism286 cited
  • 1994Ethical Judgments of Sexual Appeals in Print Advertising241 cited
  • 2005Advertising of controversial products:a cross‐cultural study164 cited
  • 1999Attitudes towards offensive advertising: an Australian study152 cited
  • 1995Attitudes to Advertising: A Review of British and American Research82 cited
  • 1977A Factor Analysis of College Student Attitudes toward Advertising78 cited
  • 2003College Student Attitudes Toward Advertising's Ethical, Economic, and Social Consequences74 cited
  • 1994Global Television Advertising Restrictions: The Case of Socially Sensitive Products72 cited
  • 1995Advertising Sensitive Products64 cited
  • 1998The Association of Ethical Judgment of Advertising and Selected Advertising Effectiveness Response Variables46 cited
  • 1992Ethical Judgments about Wartime Ads Depicting Combat41 cited

Cited by

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2007Advertising and Audience Offense: The Role of Intentional Humor93 cited
  • 2016The effects of tolerance of negativity on consumers’ responses to comparative attack advertising25 cited