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Complementing intuition: insights on styling as a strategic tool
0 references·5 citing·19 second hop
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  • 2011Research Opportunities Related to Consumer Response to Product Design*60 cited
  • 2012A method for exploring similarities and visual references to brand in the appearance of mature mass-market products45 cited
  • 2010The development of a scale to measure consumer doubt toward new products38 cited
  • 2014Mind, body, or spirit? An exploration of customer motivations to purchase university licensed merchandise7 cited
  • 2014Design Features Impacting Mobile Phone Upgrading Frequency4 cited

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