Information Format and Choice Task Effects in Decision Making

James R. Bettman · Michel A. Zins

169 citations0/0 files storedJournal of Consumer Research

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Decision-Making and Behavioral Economics Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

The effects of the specific choice task undertaken and the format of information presentation on accuracy, choice time, subjective reactions, and format selection are considered. The notion that the degree of congruence between format and task influences performance is supported for the time data and to some extent for subjective reactions, but not for format selection or accuracy.

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1957The two disciplines of scientific psychology.1969Intransitivity of preferences.1975Beyond the two disciplines of scientific psychology.1974Brand Choice Behavior as a Function of Information Load 1975Consumer Choice Strategies: Simplifying Vs. Optimizing 1974Brand Choice Behavior as a Function of Information Load: Replication and Extension 1975An eye fixation analysis of multialternative choice

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