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Purchase experiments of extra-ordinary and regular influence strategies using artificial and real brands
16 references·3 citing·37 second hop
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References

  • 1990The Fifth Discipline6,350 cited
  • 2014Handbook of Social Cognition4,154 cited
  • 1993The Adaptive Decision Maker3,507 cited
  • 1994The Adaptive Decision Maker3,310 cited
  • 1988Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior.2,069 cited
  • 1969Reforms as experiments.1,885 cited
  • 1994The four horsemen of automaticity: Awareness, intention, efficiency, and control in social cognition.1,581 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1998Identifying Competencies with Behavioral-Event Interviews746 cited
  • 1973Buyers' Subjective Perceptions of Price731 cited
  • 1989The Role of Attitude Accessibility in the Attitude-to-Behavior Process611 cited
  • 1990Double Jeopardy Revisited609 cited
  • 1978Consumer and Industrial Buying Behavior607 cited
  • 1964The Development of Brand Loyalty443 cited
  • 1977Methods of Research in Social Psychology.437 cited
  • 1997Advertising communications & promotion management429 cited

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Cited by

  • 2014The challenges of pre-launch forecasting of adoption time series for new durable products44 cited
  • 2005How Behavioral Primacy Interacts with Short-Term Marketing Tactics to Influence Subsequent Long-Term Brand Choice15 cited
  • 2013Impact of Gender, Age and Income on Consumers' Purchasing Responsiveness to Free-Product Samples13 cited