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International Marketing of Services
7 references·5 citing·39 second hop
International Marketing of Services (1983)International Marketing of ServicesAnnual Report 1980-81 (1981)Annual Report 1980-81Marketing Financial Services (1980)Marketing Financial ServicesGrowth strategies for service firms (1980)Growth strategies for service…Foreign Investments by Service Firms: The Case of Multinational Advertising Agencies (1977)Foreign Investments by Servic…Journal of International Business Studies (1975)Journal of International Busi…Invisible Barriers to Invisible Trade (1975)Invisible Barriers to Invisib…International Marketing (1974)International MarketingExplorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan (1998)Explorations of National Cult…Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach (1993)Service Firms' International …The Experience Factor in Foreign Market Entry Behavior of Service Firms (1991)The Experience Factor in Fore…Entry Mode Choice in Service Industries (1990)Entry Mode Choice in Service …Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge (1990)Choice of Foreign Market Entr…Culture's Consequences: International Differences in Work-Related Values (1981)The Economic Institutions of Capitalism (1986)Experiential Knowledge and Costs in the Internationalization Process (1997)Marketing management: analysis. planning. implementation and control (2000)The effect of cultural distance on entry mode choice, international diversification, and MNE performance: a meta-analysis (2005)Cultural distance revisited: Towards a more rigorous conceptualization and measurement of cultural differences (2012)Management of service operations (1979)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Problems and Strategies in Services Marketing (1985)International Investment and International Trade in the Product Cycle (1966)Toward an Eclectic Theory of International Production: Some Empirical Tests (1980)Internationalisation: conceptualising an entrepreneurial process of behaviour in time (2005)Experiential Knowledge and Cost in the Internationalization Process (2015)The Strength of Weak Ties (1973)Markets and Hierarchies (1975)Cultures and Organizations: Software of the Mind. (1993)Word-of-Mouth Processes within a Services Purchase Decision Context (2000)Word of mouth communication within online communities: Conceptualizing the online social network (2007)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)Culture's Consequences: International Differences in Work-Related Values. (1983)The Effect of National Culture on the Choice of Entry Mode (1988)Defining International Entrepreneurship and Modeling the Speed of Internationalization (2005)A quarter century of Culture's Consequences: a review of empirical research incorporating Hofstede's cultural values framework (2006)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)Classifying Services to Gain Strategic Marketing Insights (1983)Modes of Foreign Entry: A Transaction Cost Analysis and Propositions (1986)Boundaries of the Firm: Insights From International Entry Mode Research (2007)A Coefficient of Agreement for Nominal Scales (1960)The Mechanism of Internationalisation (1990)Exploration and Exploitation in Organizational Learning (1991)INTERNATIONAL DIVERSIFICATION: EFFECTS ON INNOVATION AND FIRM PERFORMANCE IN PRODUCT-DIVERSIFIED FIRMS. (1997)Law and Finance (1998)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)Trends and developments in industrial relations: Derecognising trade unions: implications and consequences (1988)Social Housing Reforms in England and Wales: A Public Choice Evaluation (1999)Planning for equality? : decentralisation in cultural policy (2004)Global standardization as a success formula for marketing in Central Eastern Europe? (2000)A cross-national assessment of the values of Latin America managers: contrasting hues or shades of gray? (2003)
this work references cited by second hop

References

  • 1975Journal of International Business Studies2,456 cited
  • 1980Growth strategies for service firms358 cited
  • 1974International Marketing104 cited
  • 1977Foreign Investments by Service Firms: The Case of Multinational Advertising Agencies100 cited
  • 1981Annual Report 1980-8124 cited
  • 1980Marketing Financial Services24 cited
  • 1975Invisible Barriers to Invisible Trade13 cited

Cited by

  • 1993Service Firms' International Entry-Mode Choice: A Modified Transaction-Cost Analysis Approach1,352 cited
  • 1991The Experience Factor in Foreign Market Entry Behavior of Service Firms895 cited
  • 1990Choice of Foreign Market Entry Modes by Service Firms: Role of Market Knowledge404 cited
  • 1998Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan386 cited
  • 1990Entry Mode Choice in Service Industries352 cited

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