Investigation the Effect of Internet Technology on Performance of Services Organizations with e-commerce Orientations

Abstract

In this research, two dimensions of internet technology and e-commerce orientations have been considered. Based on the measuring these variables, the performance of each organization especially banks in the sales area has been evaluated. Also, the affectability coefficient of these two factors on the banks performance has been studied. The aim of current study is to investigate the casual relationships between internet technology with e-commerce orientations and organizations performance. Therefore the research method of this study is casual-correlation and also based on the study's objective is the applied research. Research population of this study is chief and assistant managers of all the Ilam province banks that are equal with 394. All these managers are users of internet technology. Sampling method is stratified random that based on the Cochran formula are calculates as 150. Required data has been gathered by means of a standard questionnaire. For data analysis the Structural Equation Modeling (SEM) using LISREL software has been used. Data analysis shows that there are positive and meaningful relationships between internet technology and familiarity of customers with the e-commerce and also e-commerce experiences for organizational internal processes with organization's performance. Also there are positive and meaningful relationships between familiarity of customers with the e-commerce and organization's performance; but there are negative and meaningful relationships between e- commerce experiences for organizational internal processes and organization's performance.

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